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Archive for March, 2014

What Twitterers Are Giving up for Lent (2014 Edition)

Saturday, March 8th, 2014

The top 100 things that people on Twitter are giving up for Lent in 2014.

This year, “School” topped the list of things Twitterers are giving up for Lent, up 44 places from last year. Remaining in the top ten from last year are Swearing, Alcohol, Soda, Social Networking, and Fast Food. Chocolate, Twitter, Sweets, and Lent round out the new additions to the top ten.

I don’t have a great explanation for why School is #1 this year–it could be that Ash Wednesday is later this year, so spring break is closer (for some it even starts today). It’s also possible that Twitter’s audience is skewing younger than it used to, or that younger Twitter users are more likely to tweet about Lent.

Timely topics this year are Boosie, referring to rapper Lil Boosie, who was released from prison this week (people joked that the prison was giving him up for Lent); and Electricity, referring to a widespread power outage in South Africa.

This list draws from 646,000 tweets during March 2 to 8 that mention giving up something for Lent and excludes retweets.

Rank Word Count Change from last year’s rank
1. School 11,757 +44
2. Chocolate 9,515 +15
3. Twitter 8,642 +8
4. Swearing 7,132 -2
5. Alcohol 6,325 0
6. Soda 5,446 -3
7. Social networking 4,197 -3
8. Sweets 4,188 +8
9. Fast food 4,088 0
10. Lent 2,842 +118
11. Meat 2,790 +26
12. Homework 2,760 +61
13. Junk food 2,723 +8
14. Coffee 2,678 +123
15. Sex 2,392 +112
16. Chips 2,129 -10
17. Bread 2,020 +114
18. You 2,016 +21
19. Facebook 1,926 0
20. Pizza 1,628 +122
21. Starbucks 1,566 +120
22. Candy 1,412 +87
23. Instagram 1,212 -13
24. Religion 1,147 +104
25. Virginity 1,143 -18
26. Cookies 1,053 -14
27. Work 1,031 +4
28. Ice cream 1,025 +27
29. Boys 1,021 +99
30. Marijuana 1,018 -22
31. Smoking 994 -9
32. Beer 939 +104
33. Life 933 -8
34. Food 930 +27
35. McDonalds 926 +20
36. Winter 853  
37. Netflix 851 -7
38. College 819 +16
39. My phone 777 +6
40. Shopping 748 +103
41. Stuff 733 +100
42. Selfies 731 +1
43. Chipotle 726 +100
44. Masturbation 725 -30
45. Sugar 682 +82
46. Cheese 670 +94
47. Me 656 +87
48. Sobriety 655 -17
49. Wine 652 +94
50. Carbs 648 +81
51. Boosie 581  
52. Fried food 574 -23
53. Caffeine 563 +70
54. Rice 562 +86
55. Catholicism 561 -28
56. Snapchat 543 +11
57. Coke 541 -22
58. Procrastination 517 -18
59. People 516 +54
60. Snow 506  
61. Desserts 486 -37
62. Fizzy drinks 480 +81
63. French fries 475 -29
64. Takeout 464 -49
65. Obama 452 +74
66. Makeup 451 -25
67. Taco Bell 434 +39
68. Feelings 434 -32
68. Porn 430  
69. Nothing 427 +74
70. My swag 420 -47
71. Negativity 417 +28
72. Red meat 396 +59
73. Diet Coke 390 +69
74. Sarcasm 380  
75. Breathing 369  
76. Caring 357 +66
77. Complaining 354  
78. Tea 352 +64
79. Pancakes 340 +63
80. Peanut butter 336  
81. Sweet tea 335  
82. Booze 325 +61
83. Sleep 320 +33
84. Hope 316 +46
85. Cake 313 -13
86. Pasta 303 +57
87. TV 302 +30
88. Texting 297 +52
89. Eating out 275 -29
90. Exercise 274 -47
91. Pants 270 +5
92. Electricity 268 +41
93. The gym 258 +16
94. Liquor 245  
95. Church 243 -46
96. Tinder 237 +35
97. Tumblr 236 +46
98. Math 236 +20
98. Juice 232 +35
99. Being mean 230  
100. Chick Fil A 228 -38

Categories

Rank Category Number of Tweets
1. food 62,453
2. school/work 18,148
3. technology 17,615
4. habits 16,616
5. smoking/drugs/alcohol 12,665
6. irony 7,319
7. relationship 6,563
8. sex 5,483
9. health/hygiene 3,476
10. religion 2,784
11. generic 2,504
12. entertainment 1,959
13. weather 1,496
14. shopping 1,183
15. celebrity 961
16. sports 780
17. politics 547
18. clothes 540
19. money 492
20. habit 393
21. possessions 217
22. clothing 62

Historical Trends

This year I added a new Historical Lent Tracker that you can use to investigate Lenten trends on your own over the past six years.

Here are some of my favorite graphs:

Second-Wave Social Media

Tumblr peaked in 2011, and WhatsApp, which Facebook recently paid $19 billion for, doesn’t register highly.

Instagram is highest, followed by Snapchat, Tumblr, Tinder, and Whatsapp

Fast Food Restaurants

Chipotle is much higher on the list than I expected–is that because people love it or because they hate it?

McDonald's is highest, followed by Chipotle, Taco Bell, Chick-Fil-A, Dunkin Donuts, Whataburger, KFC, and Subway.

One Direction vs. Justin Bieber

One Direction has been outpacing Justin Bieber since 2012.

Snack Foods

Congratulations, Hot Cheetos, on being the snack the most people want to give up.

Hot Cheetos is highest, followed by popcorn, Doritos, potato chips, and Cheetos.

Media Coverage

The Lent Tracker got some media attention this year. In roughly chronological order:

Finally, this Wall Street Journal article doesn’t talk about the Lent tracker, but it discusses the fraught phenomenon of Ash Wednesday selfies: Selfies Bring Ashtags to Lent. (This article may or may not be behind a paywall for you.)

“Hacking the Bible” in Christianity Today

Thursday, March 6th, 2014

Read the article This month’s Christianity Today cover story, The Bible in the Original Geek, talks about how programmers are using technology to change how we read, study, and interpret the Bible. If you’re interested in the Bible and technology (and if you’re reading this blog, you probably are), then you should go read it.

(Ted Olsen, the author of the article, is doing also did an AMA on Reddit about the article.)

The article talks about the “academic priesthood,” and I think it’s particularly interesting that so few universities are interested in “digital theology” (for lack of a better term). You can study at Durham (like John Dyer is) or King’s College London, or you can try to work a biblical emphasis into a digital rhetoric Ph.D. But I’m surprised that more institutions, especially evangelical seminaries, aren’t at the forefront of the kind of research described in the article.

Track What People Are Giving Up in 2014 for Lent in Real Time

Monday, March 3rd, 2014

See the top 100 things people are giving up in 2014 for Lent on Twitter, continually updated until March 7, 2014.

As I write this post, with about 5,000 tweets analyzed, the new hot topics so far this year are: “Netflix,” “Flappy Bird,” and “Getting an Oscar.” “Social Networking” is currently way out in front, with twice as many tweets as perennial favorites “Swearing” and “Alcohol.” (Last year, Social Networking came in at #4.)

Look for the usual post-mortem on March 8, 2014.